Сaffe Imperiale

This rebranding project was created for Caffè Imperiale, a family-owned Italian café in Florence, delighting guests since 1977. Known for its high-quality baked goods, coffee, and aperitifs, the goal was to attract a younger audience while preserving its traditions and authenticity.

The logo features a hand-drawn illustration of the café building, reflecting its unique character and heritage. A deep green color highlights it's long history, while bright accents symbolize its famous baked goods, creating a fresh and cohesive brand identity.